![]() ![]() Jay-Z Called Lacrosse "Soft." The Research Literature Disagrees (Confused by that last sentence? Maybe we should have explained that, while news sites usually refer to people by only their last names after the first mention, Beyonce is one of a small number of celebrities known almost exclusively by her first name.) In this case there is no real need for explanatory journalism, as the only news is that a magazine put Beyonce on its cover, so most of the article is about how another singer that Beyonce used to sing with isn't as famous. This is another article Vox published that tangentially involves Beyonce Knowles. Time Named 100 Influential People, But Beyonce Is Number 1 Even if the video weren't already going viral, the editors at Vox know it probably would because the video features the sister and husband of singer Beyonce Knowles, who is even more famous on the internet than she is in real life. "Going viral" means lots of people are talking about it and posting links to it on social networks. But the style of the article makes it clear the writer is "in on the joke," the joke being that this article isn't really for people who want to know who Solange is, or whether Jay Z (or Jay-Z) is in danger, but just an excuse to post a video that is going viral. Lots of journalists are making fun of it on the internet publishing service Twitter. This is an article that Vox published today. Who Is Solange? And Why Is She Attacking Jay Z? Maybe it would help to look at some examples. Both types of explanatory journalism make a lot of journalists who don't work at Vox angry, even journalists who work at other news sites that regularly publish both of these kinds of stories themselves. ![]()
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